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            PGDM with Business Analytics

            ABOUT THE PROGRAM

            Course starts during 1st Week of July every year.
            Class Timings: Generally teaching hours are from 9 morning till midnight.

            You will start with an orientation week, which includes the leadership and team building weekend workshop, introducing some basic concepts and techniques, as well as giving you a chance to get to know your tutors and fellow students.

            CORE BUSINESS SYLLABUS

            The first three terms are devoted to core modules with Business Analytics and Digital Marketing covering hard technical knowledge in areas such as strategy, organisational behaviour, finance and quantitative methods.

            APPROVAL

            In terms of the provisions under the All India Council for Technical Education Regulations 2012 notified by the council vide notification number F-No. 37-3/Lega1/2012 dated 27/09/2012 & other notifications, as applicable Taxila Business School is approved to offer PGDM. AICTE Approval No.: F.No. North-Westi2013/1-141- 2872211

            CORE COURSE

            The program is spread over the six terms of about three months each. These core courses enhance the ability to communicate, analyze situation and take dicisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment.

            During this period, students take courses in general management and major functional areas, such as Finance and Accounting, Marketing, Operations Management, Organization Behaviors, Human Resources, Strategic Management, Business Analytics, Digital Marketing.

            SPECIALIZATION

            Dual Major from third Trimester: After the third term the students specialize in a minimum of two major functional areas apart from Business Analytics. The institute may also consider new electives in line with latest developments and availability of expertise to offer the same.

            Dual Specialization Program:-
            • Consultancy
            • Financial Management
            • International Business Management
            • Marketing Management
            • Human Resource Development
            • Operations Management
            • Digital Marketing
            • Entrepreneurship

            MANCOMM

            Mancomm or Managerial Communication is the innovation of Taxila. Understanding the needs of industry, Taxila emphasises in developing managers for tomorrow with a clear vision & firm Communication. Under this head, students are given a topic of their choice every fortnight to research, analyze & finally present. This involves presentation in front of masses helps to break the shackles of hesitation.

            Explore Course

            TOTAL CREDITS FOR PGDM + BUSINESS ANALYTICS = 165

            S.No Course Name Credit
            1 Financial Accounting 3
            2 Business Consultancy 3
            3 Principal and Practices of Management 3
            4 Marketing Management-1 3
            5 Business Skills 3
            6 Organizational Behavior 3
            7 Business Statistics 3
            8 Start-up 1 3
            9 Mancomm1 3
            10 Managerial Economics 3
            11 Digital Marketing 3
            12 Business Analytics 3
            Total Credits 36
            S.No Course Name Credit
            1 Digital Marketing 2 3
            2 Business Taxation 3
            3 Legal Aspects of Business 3
            4 Corporate Finance 3
            5 Applied Economics 3
            6 Business Research Methods 3
            7 Human Resource Management 3
            8 Profit Management 3
            9 Mancomm2 3
            10 Start-up 2 3
            11 Business Analytics 3
            Total Credits 33

            Entreprenurship / Internship: Jan, Feb

            S.No Course Name Credit
            1 Entreprenurship / Internship 6
            Total Credits 6
            S.No Course Name Credit
            1 Decision Making Model 3
            2 Finance Statement Analysis 3
            3 Consumer Behavior 3
            4 Strategic Management 3
            5 International Business Management 3
            6 Business Ethics 3
            7 Mancomm3 3
            8 Production and Operation Management 3
            9 Digital Marketing 3 3
            10 Business Start-up 3 3
            11 Business Analytics 3
            Total Credits 33

            Entreprenurship / Internship: June, July

            S.No Course Name Credit
            1 Entreprenurship / Internship 6
            Total Credits 6

            COMPULSORY
            New Venture Planning
            Project Management
            Quality Management and Six Sigma
            Business Analytics

            ELECTIVES
            Marketing Management
            Selling
            Rural Management
            Retail Marketing
            System Courses
            Systems
            MS Analysis & Design

            Operations Management  General Management Human Resource Courses
            Strategic Human Resource Management
            Competency Mapping, Recruitment and Selection Performance Appraisal and Management Organizational Development
            Appreciative Enquiry (Pass/Fail type)
            Workshop on Emotional Intelligence (Pass/Fail type)

            Finance Courses
            Advanced Corporate Finance
            Business Analysis & Valuation
            Financial Markets
            Future Markets
            Options & Swaps

            International Business
            International Trades
            Fundamental of International Business
            International Business Environment

            GENERAL MANAGEMENT

            Core
            Business Analytics

            Operations Management
            Service Operation Management
            Operations Strategy
            Product Design & Development
            Theory of Constraints

            Marketing Courses
            Sales Channels and Logistics
            Rural Marketing
            Service Marketing

            Systems Courses
            Human Resource Information System
            Customer Relationship Management
            Data Mining for Business Intelligence

            Human Resource Courses
            Manpower Planning
            Social Security and Labor Welfare
            International HRM
            Advance Industrial Psychology

            Finance Courses
            Mergers & Acquisitions
            Working Capital Marketing
            Financial 全民彩票苹果软件
            Financial Engineering
            Creating Value through Corporate
            Restructuring
            Venture Capital

            International Business
            Strategic Management in IB
            International Business Law
            International Market Research
            International Operation Management

            COMPULSORY

            Business Analytics
            Business Leadership
            General Management
            Project Risk Control and Quality
            Management of Projects Managerial excellence through Indian Ethos
            Entrepreneurial Strategy and Venture Creation

            Operations-Management
            Simulation Modeling
            Systems Dynamics
            Advanced Inventory and Lean Management
            Project Risk Control and Quality
            Management of Projects

            Marketing Management
            International Marketing
            Product & Brand Management
            Sales & Distribution Management
            Market Research
            Advertising Management

            Human Resource Courses
            Personal Policies
            Organizational Effectiveness
            Industrial Relations
            Training Development Performance and Compensation Management
            Applied HR

            Finance Courses
            Management of Banking & Financial Institutions
            Capital Market, Security & Portfolio Management
            Corporate Taxation
            Management Control System
            Direct Tax Planning

            System Courses
            Enterprises Resources Planning
            E – Business

            International Business
            International Marketing
            International Financial Management
            International HRM

            COURSE CURRICULUM 

            Learning Outcomes:

            Provide orientation to:

            • Explore, Analyse & Solve Business Problems using Analytics Tools like R & Advanced Excel.
            • Understand ‘What’ & ‘How’ aspects of Data Collection
            • Get insights from Industry Best Practices for Business Measurement & Analysis
            • Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
            • Develop Goal Oriented Business Strategies
            • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time
            • Understand Affinity of Product by Analyzing Transactional data
            • Understand Analytics-Based- Business to drive ROI for your Marketing Campaigns
            • Take Actionable Data Driven Decisions to increase market share
            • Ultimately, identify what is working and what is not working for your Marketing Campaigns

            Course Differentiations:

            • Economical program for fast learning of practically used concepts in Business analytics
            • Tool-based demonstration of the application of analytics to the Business data
            • Brings multiple practical case-based examples, scenarios and exercises directly from industry practitioners themselves

            Module 1

                • Introductory Topics to Analytics
                • Introduction to Data Management
                • Excel Functions
                • Basics of R Programming
                • Project Management in R
                • Data Structures in R

            Module 2

                • Data Manipulation & Summarisation in R
                • Analytical Modeling
                • Simple Linear Regression
                • Multiple Linear Regression
                • Visualisation using Graphs
                • Logistic Regression
                • Missing Value and Outlier Analysis

            Module 3

                • Decision Tree – CART (Elective 1)
                • Decision Tree – CHAID
                • Random Forest (Elective 2)
                • Clustering

            Module 4

                • Association Rule Analysis
                • Date Functions
                • Time Series Analysis (Elective 3)
                • Twitter Analysis  (Elective 4)

            COURSE CURRICULUM 

            Learning Outcomes:

            Provide orientation to:

            • Explore, Analyse & Solve Business Problems using Analytics Tools like Python & Advanced Excel.
            • Understand ‘What’ & ‘How’ aspects of Data Collection
            • Get insights from Industry Best Practices for Business Measurement & Analysis
            • Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
            • Develop Goal Oriented Business Strategies
            • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time
            • Understand Affinity of Product by Analyzing Transactional data
            • Understand Analytics-Based- Business to drive ROI for your Marketing Campaigns
            • Take Actionable Data Driven Decisions to increase market share
            • Ultimately, identify what is working and what is not working for your Marketing Campaigns

            Course Differentiations:

            • Economical program for fast learning of practically used concepts in Business analytics
            • Tool-based demonstration of the application of analytics to the Business data
            • Brings multiple practical case-based examples, scenarios and exercises directly from industry practitioners themselves

            Module 1

            • Introductory Topics to Analytics
            • Introduction to Data Management
            • Excel Functions
            • Basics of Python
            • Project Management in Python
            • Data Structures in Python

            Module 2

            • Data Manipulation & Summarisation in Python
            • Analytical Modeling
            • Simple Linear Regression
            • Multiple Linear Regression
            • Visualization using Graphs
            • Logistic Regression
            • Missing Value and Outlier Analysis

            Module 3

            • Decision Tree – CART (Elective 1)
            • Decision Tree – CHAID
            • Random Forest (Elective 2)
            • Clustering

            Module 4

            • Association Rule Analysis
            • Date Functions
            • Time Series Analysis (Elective 3)
            • Twitter Analysis  (Elective 4)

            The top 10 most in-demand hard skills being taught in TAXILA: 

            #1 SAP 

            SAP Systems, Applications and Products is the world’s largest business software company – founded in 1972 and headquartered in Walldorf, SAP 全民彩票苹果软件 produces 400+ business softwares. SAP ERP (Enterprise Resource Planning) is the standard software all businesses need to run their business processes. In this field SAP ERP is the most prevalent product in the world.

            #2 Blockchain

            Blockchain was born in 2009 to support the use of cryptocurrency. But blockchain’s novel way to store, validate, authorize, and move data across the internet has evolved to securely store and send any digital asset. The small supply of professionals who have this skill are in high demand.

            #3 Cloud Computing

            Today, companies are built and run on the cloud. They need talent who have the skills to help them drive technical architecture, design, and delivery of cloud systems like Microsoft Azure.

            #4 Analytical Reasoning

            Data has become the foundation of every single business. Organizations want talent who can make sense of it and uncover insights that drive the best decisions for the business.

            #5 Artificial Intelligence

            Artificial intelligence (AI) augments the capabilities of the human workforce. The people who can harness the power of AI, machine learning, and natural language processing are the ones who will help organizations deliver more relevant, personalized, and innovative products and services.

            #6 Business Analysis

            Business analysis made the most significant jump of any skill on our list. It’s one of the few hard skills every professional should have, as most roles require some level of business analysis to make decisions.

            #7 Affiliate Marketing

            With the decline of traditional advertising and the rise of social media, affiliate marketing is rapidly rising as a must-have hard skill. Affiliate marketing leverages company partnerships or  influencers that are hyper-targeted to a particular audience.

            #8 Sales

            You’d be hard pressed to find a company that doesn’t need great sales people—those who can effectively manage a sales team, understand the sales funnel, work with cross-functional partners, and sell into the highest levels of the business.

            #9 Scientific Computing

            Scientific computing skills are held by data science professionals, engineers, and software architects, and others. Companies need more professionals that can develop machine learning models and apply statistical and analytical approaches to large data sets using programs like Python, MATLAB, and others.

            #10 Video Production

            Consumers have an insatiable appetite for video content, so it makes sense that video production continues to be a priority for companies.

            Please Fill up the form to download Prospectus !